Influences of Chinese culture and global trends give Taiwan diverse and rich cultural creativity that is also very accepting and inclusive. Through continued adjustment and evolution, Taiwan’s cultural and creative industry, digital network, popular entertainment, and brand dealership have become new opportunities in the cultural and creative economy.
Furthermore, original character creation, which has a wide range of applications, is also maturing in the Taiwanese market. As a major hub of original characters in Asia, Taiwan not only licenses product development, but is also focusing on brand, image and character licensing to explore new horizons of creative economy.
2017 Hong Kong International Licensing Show
展會開放時間 OPENING TIME:：
2016年01月09日 -11日 09:30 a.m. - 6:30 p.m.
Hong Kong Convention and Exhibition Centre, Level 4, 1 Expo Drive, Wan Chai, Hong Kong
Kuma, Hansen and Little Prince Archie flew from the STU to the EARTH on Archie's 100th birthday.
Curious Archie, Mighty Kuma and Wiseman Hansen ran into Sweetheart Pumeow, KUSO Hooter and
Cool Hamburg during their journey. Six of them made a team called STUBON and started their adventure
彎彎 Wan Wan
Wanwan started from a blog. Since her blog got over 100 million pageviews, she is known as"the queen
of the blog".Her first book released and made 200,000 sales. Nearly a decade, she has gained a lot of
readers in the Asia Pacific region.
Riceman is a hardworking guy and has a wonderful family. His funny lifestyle totally represents "to see
a world in a grain of rice.”
"MaoMaoChong" is a designer who walks in the illustration and design. The reason why this character
wears a strawberry headgear is because he wants to prove he is not so-called the "strawberry generation"
which means fragile and having a lower resistance to stress. MaoMaoChong likes observing
everything around him, then expressing the bitter of life through his illustration.
微疼 Wei Teng
He is a white lazy rabbit with dropping ears and always in a bad luck. Whenever he goes to a place,
there must be something unlucky happen.
現代人生活處處充滿無奈，無論是生活上、感情上、工作上.. 等，希望藉由 " 無奈熊 " 肖像角色，勉勵大家
無論遇到什麼事，仍抱持希望、堅持自我，持續朝著夢想前進，如同品牌座右銘 ” 自己的幸福是靠自己來創
造的 “ ，無奈熊運用代表愉悅黃色的整體視覺，不受限於某個主題分享，包括勵志、療癒、生活、時事.. 等
Modern life is full of frustration, by Munai Kuma portrait role, encouraged everyone no matter what
frustrating thing, still hold hope, adhere to the self, continued advancing toward the dream, such as
brand motto "" Happiness is create by yourself "" . Future dream founded theme cafe shop, the story
吃貨又愛爭贏的哥們，挑食的『大允』、貪吃的『小允』、美食專家『蛋仔龍』、情侶小跟班『水滴鼠、花滴鼠』….一個結合唱跳音樂、尋找美食的勝利冒險故事。“WinBrothers” is the creation of “Win Ｍom” from Taiwan, and its singing and dancing animation on
YouTube is very popular and has generated millions of clicks! The story is a winning adventure of
searching for delicious food unfolds with characters such as picky eater B-Win and food lover S-Win
(they always fight for win and food), couple follower A-no and A-wan, and gourmet expert Egglog.
afu─Secret scenery in Taiwan
To look for his dream, a boy set out a journey to experience a variety of breath-taking places in Taiwan
that rarely known to anyone. During this journey , he found not only his dream but also some unexpected
啾啾妹 CHU CHU MEI
CHU CHU MEI a drama queen character signifies ordinary girls who is in a love relationship complains
their own boyfriend in many ways.
Lito is a stray dog , his dream is to find a owner who loves him. Fearing of nothing and believing for
hope . Lito runs and runs , until someone loves him and hold him tight !
We gradually robust growth with nourish of the land, we learn with the natural and continue to move
forward. But have we forgotten that who supported us, the mountain, the sea and the land?
PeaQuin led the unique precious animals from Taiwan’s Sun Moon Lake in Nantou to formed ‘PeaQuin’s
Family’. Look forward to care the ecology and cultural heritage, together as kindness return back to
the natural as a gift.
胖胖蕉 Pang Pang Jiao
胖胖蕉來自SD星球，以各種表情帶給人歡笑。兩年來已經連續七套 LINE 貼圖獲得台灣銷售冠軍。
Pang Pang Jiao brings happiness to people. It has won 7 series of LINE's best-selling sticker sets
for the past 2 years.
Fresh Taiwan 授權展手冊